Client.
Friedrich Ebert Stiftung
Yeszina.
Activating a community through digital innovation.
Challenge.
FES is Germany’s oldest foundation established in 1925 to promote the spirit of democracy and pluralism through offices around the world. One of their projects in Tunisia was YesZina; a mobile and web application created against sexual harassment. After being again approached by the foundation in March 2018, our team was requested to crafted an interactive application and created the whole visual identity for the launching campaign. Our agency teamed with the foundation to ensure the success of the project through designing and developing a wireframe for a mobile and web application that ensures communication with sexual harassment victims in Tunisia.
Solution.
The District team participated in multiple creative and strategic meetings with the team of Generation A’venir; the group created by FES for the project. During these meetings, we were able to craft a clear user journey through a creative graphic charter that depicts the identity of the campaign and preparing a clear communication strategy that promotes the mobile application and its functionalities.
