“A user interface is like a joke. If you have to explain it, it’s not that good.” — Martin LeBlanc, Iconfinder

It is an open secret that product design today is primarily about convenience and benefits for users. The best, most successful products embody flawless user experience.

We at SumatoSoft strive to incorporate best practices in software we build for clients — and user experience design (UX) is one of them.

So what is exactly user experience design?

User experience design is the process of creating products that provide relevant and significant experiences to users based on their behaviour analysis. By analyzing the behavior of users, UX design identifies their motives and creates optimum digital experiences for them. The main objective of UX design is to improve the way users interact with devices, apps and websites, provide value to them and thus enhance overall user satisfaction.

Below we will talk about UX design in terms of software development.

In essence, UX design applied to a software solution results in a user-friendly product tailored to specific needs of customers.

User experience design embraces a variety of aspects that can affect the quality of user interaction with a software product. That is why user experience design involves branding, usability, functionality and even content, and UX designers have diverse experience in visual design, programming, psychology and copywriting. The main criterion for being a good user experience designer is being the users’ advocate that defends their interests and clearly conveys their needs to design and development teams.

According to the inventor of the term “user experience” and concurrently co-founder of Nielsen Norman Group (UI and UX consulting firm), Don Norman, “user experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”

In a nutshell, what is the difference between UX and UI design?

You can often meet these notions side by side, however, UX design goes beyond UI design — as you may have already realized, user experience design is the concept that is much broader than any other kind of design. In fact, user interface design is the subfield of user experience design.

Both UX and UI are critical for building a top-notch software product and interact with each other. But their roles are substantially different. UX Design is more about analytical and technical aspects that take root deep in the software product’s functionality, while UI Design is more about how the application looks like.

UX design is like designing a building. UI design is like interior decoration.

Why do I need user experience design?

1. UX saves resources

Effort invested in UX design may save you hours and days (and consequently money) that your development team would most likely spend on making changes and redesigning the product.

According to a study by Experience Dynamics, the involvement of UX designers can reduce time spent by developers on remaking the software by up to 50%. What is more, overall development time can be reduced by 33–50% through clear prioritization of development tasks and improved decision-making (thanks to UX).

2. UX boosts sales

UX design not only reduces costs but also brings you profit through increased sales. The Survey revealed that companies that invested in UX design managed to boost sales up to 75%.

3. UX brings high ROI

UX design engagement provides quite impressive return on investment (ROI). Forrester study has found that every dollar invested in UX design brings 100 dollars in return.

Forrester reports also show that focus on user experience encourages customers to pay by 14.4 % more and increases their eagerness to recommend your product to other people by 16.6 %.

4. UX improves customer satisfaction

Keeping the importance of user experience in mind will enable your product to fulfil its potential and hit the bull’s eye by responding to customer needs. Efforts will not go unrewarded and you will earn customer loyalty.