We build brands in social media by creating stories, not only posts.
The brand-driven story.
We have developed creative ads. So, we always strive to know and understand the brand before we proceed to the story. The story must be brand-driven, connected therewith, but at the same time it has to include the recipients.
Relationship between people.
The social media is the place where people contact each other. Brands are somehow intruders. That is why we believe they should offer some value to the recipients and enrich human relations. We mange brands profiles in a non-standard and interesting way, frequently giving the people a subject to talk about.
Brand-dedicated team instead of social media team.
When we work for the brand, we appoint a team to understand the brand and know how to wrap it in a story. But the most important is for its members to know how to tell stories and grasp occasions when this is least expected by the recipients.
Use of creative capacity of the platform to achieve specified goal.
Our actions are based on creative solutions because we believe that the modern recipient has seen a lot now and is likely to focus on something fresh and unexpected rather than on something old and beaten by different brands. We always want to ensure that each new application of social media will result from goals described in the brief and from the way platforms are used by Users.
Content is king, distribution is queen.
When we plan our actions, we do consider not only the final product but also the way it can be promoted in the appropriate target group. We create campaign plans and bring them to life, always being responsible for the outcome. We select media according to pre-agreed criteria and the content is created to fit the target group and to take advantage of all possibilities offered by the distribution platform to the maximum possible extent. We try to deliver materials to be “carried” through the Internet by users themselves and we facilitate it for them as much as possible.