Client.
Mattel-Fisher Price.
Advertising campaigns for the world largest toy retailer.
Challenge.
Mattel, Inc. the world leading company in toy manufacturing since 1945, is a creative company that inspires the wonder of childhood such as Barbie, Hot Wheels, Fisher-Price, Disney Cars and Jurrasic Worlds. The collaboration started in september 2017 when they have taken the decision for making digital channels their main focus. Our agency has been since digitally crafting Mattel’s campaign briefs and emailing campaigns. We have been also in charge for the creation of web banners in both the desktop and mobile versions and also added the design for the new products pages layout.
Solution.
Since Mattel has taken an integrated approach to website and marketing, we handle all campaign assets, such as mailing design and social media posters. Our objectives were to establish a strong and visible brand presence in each market, and to make the communication more effective and measurable.
