Facebook Ad or Boosted Post? What’s the best option?
Facebook and Instagram are both popular social media platforms where brands can form deeper connections with their customers and get discovered by other users. A ton of companies use Facebook and Instagram as an organic channel and a paid channel to increase brand awareness and sales.
As a digital marketing agency specializing in Community Management, we’ve managed different Facebook Ad Campaigns and boosted POsts to help our clients achieve their business goals. That being said, we also see a lot of brands boosting posts in order to get more likes, more shares, or more followers. But, what’s the real goal behind this action? Increase brand awareness? Get more sales? If so, this is not the right strategy or you and that’s what we’ll be talking about today.
Before we get there, let us explain the difference between a Boosted Post and an Ad on Facebook.
What’s the difference between a Facebook Ad and a Boosted Post?
There are three ways to reach a target audience on Facebook and Instagram:
1- Organic content
2- Boosted Post
It’s no secret that Facebook has been reducing the reach of organic posts on its platform. Facebook mentioned that there are 2 major reasons why organic reach is declining. First, there is more and more content being created on the platform, therefore