WordPress has been around since 2003 and is the most popular blogging software on the market. Over the last few years, WordPress has also become the content management software of choice for non-blogging websites. Here are the top 9 reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company’s website.

1. Ease of Use.

WordPress is very easy to use and has an intuitive interface. Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly. Because the technology is so simple, the time spent on formatting is greatly reduced.

2. WordPress is SEO Friendly.

WordPress is written using standard compliance high-quality code and produces semantic markup. In non-geek terms, this makes Google and other search engines love WordPress.

This is why WordPress sites tend to rank higher than others in search engines.
By design, WordPress is very SEO friendly out of the box. You can also use WordPress SEO plugins to further optimize your website.

3. Themes Offer Multiple Options.

WordPress themes offer users an array of choices for fine-tuning the appearance and functions of a new site, thanks to its large and growing directory basic and premium of themes. Many of these are instantly available to a new site owner through the WordPress theme directory, and thousands more can be purchased through design marketplaces and third-party designers from around the world. Themes can be previewed live and installed at any time to change the look and layout of a WordPress site.

4. Structure.

One of the features that make WordPress SEO ready is its structure. Clean structure websites load faster, and fast loading websites appeal to visitors.

Then, WordPress allows the creation of XML sitemaps, telling Google’s bots where your website pages are and which are worth crawling. It will save you a fortune on web design SEO services.

5. Easy content management.

Managing content has never been easier, and you can simplify things even more by assigning editors, authors, administrators and limiting their freedom.

6. WordPress is Safe and Secure.

No software package is completely free from every vulnerability, of course. However, WordPress is known for being decently secure. There have been only a handful of security exploits for WordPress over the years, especially when compared to some other website management systems.

7. WordPress Theme Customization.

Your online business needs to have its own look. WordPress offers plenty of opportunities for customization.

In addition to plugins that can help make your site unique, there are literally thousands of templates out there that you can use for your WordPress site. Customizing a given template is relatively easy, although it does require some knowledge of CSS. If you don’t possess that knowledge, there are many talented and qualified designers who can do it for you… for a price 🙂

8. WordPress Sites Are Mobile Responsive.

Mobile responsiveness is also a factor in Google rankings, so websites need to look good on any device. WordPress offers a variety of responsive theme designs, and users can also make a static site responsive with plugins and adjustments to theme files.

9. WordPress Sites Have a Built-In Blog.

Since WordPress is a content management system software, it has multiple features that make publishing content easy. One of these is a “built-in” blog feature that can be accessed from any device, at any time, so that users who want to add a blog to their website don’t have to create one separately. That makes it possible even for sites unrelated to blogging to use the blog feature for adding updates or announcements.